I it in English.
Outline:
is rather positive compared to the same period of 2007, sales rose 20% which is not nothing.
Profit in 2007 amounted to 212 million Danish kroner (€ 158,678,500) and this year this figure is 564 million kronor (€ 422,144,800) is more than double.
other words, they have the wind in their sails.
ranges that were more sellers than expected are the Star Wars and the City.
The new Indiana Jones line was also very strong, especially in North America.
So in Europe and North America as sales have punctured the ceiling.
These results were achieved despite the fact that stagnation forecast at the beginning of the year is now a reality. The total toy market has not increased over the period, while the Lego Group has achieved double digit growth rates in sales and that in many markets. Lego has also been increasing its market share in all markets.
This result demonstrates once again the great strength of lines conventional products and the need to combine this strong foundation with new licenses. As the bulk of toy sales are concentrated in the last months of the year, there is still a major doubt on the overall result for the whole year. But based on the powerful dynamic that they enjoy at present and their ability to keep costs under control, they are optimistic about the prospects for the rest of the year.
is really nice, it's nice to see Lego healthy, which is less fun, what are the prices in France and elsewhere in Europe.
Moune
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